Well, maybe not, though most of my exposure to the IP as a whole comes from the fact that I apparently know way too many WUGners.
Hackadoll is kind of a weird one. Anime based upon mobile, Free-to-play games are not an uncommon commodity. There’s money in F2P games, but the issue with all those games is in user turn-over. Flashy adverts attracting niche audiences, particularly ones with fluid disposable income, is kind of an important part of the life-cycle of these things, as they require the attention of a constant stream of new players to sustain themselves, and that’s why things like Rage of Bahamut: Genesis end up existing.